3rd generation brings evolution, not revolution.
Dethier is a class 8 construction company and project developer with deep roots in Alken. A true Limburg family business that has been making its mark on the most diverse construction projects since 1947. More than 75 years later, the third generation is at the helm. With new accents, but with the same deep respect for the history of the company and its customers. We helped put the finishing touches on the transition after the generational change. This resulted in a rebranding that perfectly conveys their message for the future.
'Not a revolution, but an evolution'
The rebranding for Dethier is anything but a break from the past. On the contrary, Vicky and Kevin Dethier’s goal was precisely to put the focus on building upon the company’s strong foundations—namely the correct, transparent, and above all, committed way of working together—for all stakeholders. This resulted in the ‘Bouwgenoten’ (Construction Partners) concept, which immediately struck the right chord both internally and externally.
View this rebranding case in detail
Jan Martens
Co-owner Expliciet
‘For us, this has become an incredibly beautiful reference case. Vicky and Kevin are very committed to the future of their company. Moreover, they personally embody the ‘Bouwgenootschap’ 100%. As an agency, it is very rewarding to feel that such a rebranding project fits perfectly.’