Product launchuitrollen

YOUR AMBITION

Understand

A new product or service for an existing customer segment? Or is the challenge to reach an entirely new target audience? Or maybe it’s a mix of both? We look through the eyes of the personas, draw on our experience as marketers and couple that with a hands-on approach.

Stand out

We translate product features into product benefits. We divide the launch into different stages, tailored to the various customer segments. Each with a tailor-made mixture of channels: paid and owned. Emailing, press, website, socials… The common thread is a creative umbrella concept that makes heads turn.

Services

How we
make you Stand out

Strategy

Everything starts with the business case. Together we define the goal, the KPIs and the action plan to achieve the previously defined results.

Branding

We translate the value proposition into a distinct brand identity; the perfect mix of the inner and outer aspects of a brand.

Campaign

We turn concrete objectives into a creative campaign with impact. To then roll out that concept across the right mixture of channels.

Marketing

An always-on plan for your marketing. We set priorities, select channels, roll out, report and adjust based on KPIs.

Cases

Houben

Van Havermaet

Job Talent

Browse all cases

OUTSTANDINGway of working

01

Dive

We dive into your current product range and service offering. How does this launch compare to what is already available? Who is the target audience? How do they perceive this new name? What are the USPs?

02

Dissect

Message, persona, channel and stage. What do we communicate to whom through which touchpoint at what time? What concept runs like a common thread through the launch? We analyse the question and turn it into an action plan.

03

Do

We start up. Our team of strategists, designers, developers, copywriters and online marketers get to work.

04

Deliver

We roll out one stage at a time. To reach our goal, target group by target group. And to analyse exactly how often and through which touchpoint we got on the radar.

Let's talk

Reach out to stand out

Understanding starts with getting to know each other. Tell us more about your business so that we can make sure you stand out.