A new product or service for an existing customer segment? Or is the challenge to reach an entirely new target audience? Or maybe it’s a mix of both? We look through the eyes of the personas, draw on our experience as marketers and couple that with a hands-on approach.
We translate product features into product benefits. We divide the launch into different stages, tailored to the various customer segments. Each with a tailor-made mixture of channels: paid and owned. Emailing, press, website, socials… The common thread is a creative umbrella concept that makes heads turn.