![](https://expliciet.be/wp-content/uploads/2023/02/header-houben-case.jpeg)
Houben General contractor
Houben is a Limburg-based contracting company with currently the third Houben generation at the helm. A company that has been at the top of the construction industry since 1932 and continuously strives for innovation. In all areas, including marketing.
![](https://expliciet.be/wp-content/uploads/2023/02/brand-identity-elements-houben.jpg)
01
Rebranding
![](https://expliciet.be/wp-content/uploads/2023/02/houben-logo.png)
![](https://expliciet.be/wp-content/uploads/2023/02/businesscard-mockup.png)
Houben employs Founders who are building for tomorrow.
An internal and external brand identity that perfectly reflects Houben’s DNA and reinforces their positioning.
![](https://expliciet.be/wp-content/uploads/2023/02/website-mockup-houben-e1675249490601.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/houben-double.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/website-pages-mockup-houben.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/Rectangle-297-1.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/NOTALIM-EMPLOYER-BRAND-1-1.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/video-thumb-houben.jpeg)
02
Content marketing
![](https://expliciet.be/wp-content/uploads/2023/02/content-marketing-houben.jpg)
A strong mix of high-quality content, complemented by visual cases via Instagram, among others. Targeted to Houben’s most important target groups: potential customers, construction partners and, of course, applicants.
![](https://expliciet.be/wp-content/uploads/2023/02/NOTALIM-EMPLOYER-BRAND-3.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/Rectangle-299.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/mobile-mockup-houben-e1675253326821.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/tablet_houben.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/grid-houben.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/insta-posts-mockup-houben.jpg)
03
Campaign
Even as one of the larger contracting companies in Limburg, it is not simple to find enough profiles to consolidate growth. With the eye-catching campaign, Kom van de Grond (Get off the Ground), we created more awareness for Houben and stimulated lead generation through online advertising. With results!
![](https://expliciet.be/wp-content/uploads/2023/02/221104-Expliciet-update-0289-7-1.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/mobile-mock-2.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/221104-Expliciet-update-0289-3-1.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/houben-a4-scaled.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/recruitement-campaign-page-houben.jpg)