How does an employer brand change into an employee brand? How do we make visions and values tangible in the workplace? How do we deal with all these different target groups and their own communication preferences?
Target group, message, channel, frequency and consistent communication. Together with HR and/or internal communication, we turn employees into brand ambassadors.
Everything starts with the business case. Together we define the goal, the KPIs and the action plan to achieve the previously defined results.
We translate the value proposition into a distinct brand identity; the perfect mix of the inner and outer aspects of a brand.
We turn concrete objectives into a creative campaign with impact. To then roll out that concept across the right mixture of channels.
An always-on plan for your marketing. We set priorities, select channels, roll out, report and adjust based on KPIs.
Together we take a close look at your current employee brand and internal communication. What is going well? What are we missing?
We divide your employer base into personas. So that we can work out a blueprint for any future communication.
We start up. Our team of strategists, designers, developers, copywriters and online marketers get to work.
A plan of action for the launch and a clear communication plan for everything that comes next. Whether or not in collaboration with our team.
Understanding starts with getting to know each other. Tell us more about your business so that we can make sure you stand out.
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