The right positioning and daring to make choices are everything. How a brand looks and sounds attracts, but repels at the same time. There are only a few seconds to convince customers. And once the attention is there, the brand story has to be 100% right…
For us, a strong brand identity starts from the inner aspect. Only then does the outer aspect follow. We dig further until we can make a brand into what it really is. To then translate that into images and an own, unique vocabulary.