Maarten Rediers in front of the class @ PXL

As a PXL alumnus, our colleague Maarten was invited to return to the classroom. Not behind a desk, but at the front of the class! He inspired second-year B2B marketing students with a guest lecture on buyer personas and customer journeys—topics he knows inside out as a strategist at Expliciet. Using our own ‘liefde_bedrijventraject’ as a guide, the students immediately grasped the material and were able to easily translate it to their own experiences and cases.