“This new brand story strengthens our international ambitions”
For more than 125 years, Gevers has been an absolute reference in the world of intellectual property across every imaginable sector. It is a position they not only wanted to consolidate after all this time but also strategically expand for the future. However, when they approached Expliciet and we went through the exercise together, it became clear that there were many more opportunities ripe for the taking. The start of an outstanding brand story, with both an external and internal dimension.
"Defining who we are and what we stand for"
Following in-depth discussions with the Gevers team, we decided to implement a rebranding that hit the mark visually, substantively, and culturally. With the new tagline Empowering innovation, they are claiming their active pioneering role within their fields of expertise more than ever. This same translation of their corporate DNA now also lives on in their employer branding, specifically through their Promoters of Progress.
Joren Vanroy
Head of Client Services - Account Manager
“For us, this case is an example of how a strong brand can become even stronger thanks to the right marketing approach. Gevers dared to completely reinvent itself. Thanks to this rebranding, Gevers’ identity is crystal clear to all their stakeholders today. Furthermore, communication between their Belgian and French offices is smoother than ever.”
From a solid to an outstanding business case? Call us!
Are you also looking for a marketing partner who doesn’t just scratch the surface, but gets to the very core of your business case to understand your company? Don’t hesitate to contact us or to make an introductory appointment. Tell us: how can we help make your business operations outstanding?