SNCB makes it a point of honor that everyone can visit their beautiful train museum, Train World. Young and old, mobile and less mobile, people with disabilities—you name it. Reflecting that magical offline experience online proved to be their biggest obstacle. The next logical stop: station Expliciet. With us, they found an enthusiastic project team that achieved their goals one by one.
‘The plan included an extensive, new website in four languages, with numerous built-in functionalities to guarantee accessibility for the widest possible audience. The difference from their previous website is enormous. For example, simply booking a ticket used to be a massive search; today, it’s the first thing you see when you enter.’
‘Train World’s outdated website made way for a commercially high-performing and super-accessible upgrade with international allure. A very interesting brainstorming exercise for the team, with a result to be very proud of.’
‘Thinking along with the strategy of a well-known museum isn’t part of our daily projects, so that immediately made this project an exciting challenge. Additionally, it was very interesting to think outside the box and let the inclusive offline experience flow into the digital realm as much as possible.’
‘An extensive, beautiful website for an equally extensive, beautiful museum. A warm welcome and a fascinating presentation motivated me even more to turn the copy into a real gem. Train World managed to convince me; has their website convinced you yet?’
‘How do you combine accessibility with the best possible web design? It grew into a fun challenge. The fact that it involved a client with national recognition also made this assignment extra interesting.’
‘The challenge of building an accessible website for everyone—including people with visual impairments—motivated me enormously. We integrated features such as dark mode and adjustable font sizes, so that absolutely everyone can experience the content smoothly. It’s great to help build a digital museum that is just as inclusive as the physical one.’
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