![](https://expliciet.be/wp-content/uploads/2023/02/bewel-header-1.png)
Bewel Customisation company
Bewel is a customisation company that employs people distanced from the labour market. With 9 branches and some 2,200 employees, it is one of the largest employers in Limburg.
![](https://expliciet.be/wp-content/uploads/2023/02/bewel_1.png)
01
Rebranding
![](https://expliciet.be/wp-content/uploads/2023/02/FOCUS1_Reportage_Tessenderlo_KarolienCoenen_14-2.jpg)
Concept
IN GOOD HANDS
Customisation companies like Bewel often still have to deal with a negative connotation. And yet they are invaluable for companies that could use support in their production processes.
This is confirmed by the brand identity we developed for Bewel: with them, your project is in good hands.
![](https://expliciet.be/wp-content/uploads/2023/02/EXP_4912-1.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/bewel-anim.gif)
![](https://expliciet.be/wp-content/uploads/2023/02/BEWEL-BRIEFPAPIER.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/EXP_5031-1.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/mockup-bewel-e1675258266811.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/EXP_4912-2.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/BEWEL-ANIME-2.jpg)
02
Content marketing
Customisation companies like Bewel still often have to deal with a negative connotation. And yet they are invaluable for companies that could use support in their production processes.
This is confirmed by the brand identity we developed for Bewel: with them, your project is in good hands.
![](https://expliciet.be/wp-content/uploads/2023/02/social-content-bewel.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/smartphone-content-bewel.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/news-mockups-bewel-e1675257220221.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/magazine-covers-bewel-scaled.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/printplaat-bewel-1.jpeg)
![](https://expliciet.be/wp-content/uploads/2023/02/NOTALIM-EMPLOYER-BRAND-6.jpg)
Results
![](https://expliciet.be/wp-content/uploads/2023/02/Screenshot-2023-01-23-at-10.06-2.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/Screenshot-2023-01-23-at-10.06-3.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/bewel-magazine.jpg)
03
Image campaign
![](https://expliciet.be/wp-content/uploads/2023/02/website-mockup-1-e1675258153893.jpg)
Results
70%
Our image campaign Bewel Duel, in which Bewel customisation workers competed against well-known Limburgers, had a total reach of almost 70% of all Limburgers.
850
All YouTube videos combined were viewed for a total of 850 hours, with an average of 35 seconds per view.
![](https://expliciet.be/wp-content/uploads/2023/02/Screenshot-2023-01-23-at-10.06-2_1.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/Screenshot-2023-01-23-at-10.06-3_1.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/221104-Expliciet-update-0289-11.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/duel-mobile-mockup.jpg)
Behind the scenes
![](https://expliciet.be/wp-content/uploads/2023/02/BTS-BEWELDUEL-ANKE-PATJE-6-1.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/BTS-BEWELDUEL-ANKE-PATJE-12-1.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/BTS-BEWELDUEL-ANKE-PATJE-26-1.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/BTS-BEWELDUEL-ANKE-PATJE-30-1.jpg)