BNP Paribas Fortis Banking and insurance
BNP Paribas Fortis, Belgium’s largest bank, is the main sponsor of Tennis & Padel Vlaanderen. Just as they as a bank stand for enabling people to grow, they also want to realise that through this and other partnerships.
01
Campaign
Creating more awareness for their partnership with Tennis & Padel Vlaanderen. We did that with the web series Compagnon de Route. In six episodes, just as many talented tennis players are interviewed for whom tennis proved to be a lifeline in a life that was not all sunshine and roses. They reveal their Companion De Route and how that person helped them grow as tennis players.
A national campaign featuring both Flemish and Walloon players. From wheelchair athletes to refugees who were able to clear their heads thanks to tennis. Inspiring content of the highest order.
Results
NOMINATION
“Nominated for Belgian Sponsorship Awards”
