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RIDGID Powertools

RIDGID is the Apple of construction tools. Their tools are exclusive, premium, top quality. When launching a new range of press tools, the company was looking for a way to create more awareness of the range in Belgium and the rest of Europe.

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Campaign

Concept

We position RIDGID as top in their market segment, and that both directly to wholesalers and installers. Because their innovative tools are so innovative and high-quality that every professional will be impressed. So: impressive, without a doubt.

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