RIDGID is the Apple of construction tools. Their tools are exclusive, premium, top quality. When launching a new range of press tools, the company was looking for a way to create more awareness of the range in Belgium and the rest of Europe.
We position RIDGID as top in their market segment, and that both directly to wholesalers and installers. Because their innovative tools are so innovative and high-quality that every professional will be impressed. So: impressive, without a doubt.