![](https://expliciet.be/wp-content/uploads/2023/03/RIDGIDKeyvisuel.jpg)
RIDGID Powertools
RIDGID is the Apple of construction tools. Their tools are exclusive, premium, top quality. When launching a new range of press tools, the company was looking for a way to create more awareness of the range in Belgium and the rest of Europe.
![](https://expliciet.be/wp-content/uploads/2023/03/RIDGIDWOORD-e1679563451437.jpg)
01
Campaign
![](https://expliciet.be/wp-content/uploads/2023/03/RIDGID-TOESTEL-USPS-1.jpg)
![](https://expliciet.be/wp-content/uploads/2023/03/22-P5509-Emerson-concept-PRESS-TOOLS-F3-2.png)
Concept
We position RIDGID as top in their market segment, and that both directly to wholesalers and installers. Because their innovative tools are so innovative and high-quality that every professional will be impressed. So: impressive, without a doubt.
![](https://expliciet.be/wp-content/uploads/2023/03/RIDGID-POSTER.jpg)
![](https://expliciet.be/wp-content/uploads/2023/03/RIDGID-BUS.jpg)
![](https://expliciet.be/wp-content/uploads/2023/03/RIDGID-Billboard.jpg)