Business is booming, and long-term projects are rolling in. But as a company, you’re starting to run short on helping hands and bright minds. Time to set up a recruitment campaign to attract the right talent to your company. What are the best practices?
For many applicants, it’s simply no longer enough to choose their future employer based on job content, a few desired competencies, and a brief corporate pitch. They want to know what your company stands for and why.
Moreover, in many sectors, talent is in the driver’s seat more than ever. Aspects such as a great company culture and attention to work-life balance are increasingly decisive when choosing an employer. It is therefore crucial to make the most of your company’s strengths.
How? By delivering your positive corporate message on three levels:
You can convey this triple message in various ways: a video campaign, an original social media campaign, a landing page, a mix of words and images… Regardless, the more extensively and attractively you put your company in the spotlight, the greater the chance you’ll stick in the applicant’s mind.
Do you already know what story you want to tell? Great! But the way you tell that story also has a major impact on your chances of success. By starting from a strong concept, you significantly increase your odds.
For the plumbing wholesaler STG, that concept is called Directly at home: a single baseline that serves as the hook for the entire recruitment campaign. Three words that refer to the minimal commute, the warm feeling on the work floor, and the products that appear in every home environment, making it very relatable for the applicant.
But images can also provide the necessary stopping power. By using a distinctive key visual that fits perfectly within your concept, you give your campaign the necessary impact.
Applying for a job immediately might be too big a step for a large part of your target audience. Your applicant-to-be might still be working for another employer or might want to test the waters first.
As a hiring company, respond to this in a smart way and build in a low-threshold intermediate step. For example, in the form of a test. Do you have what it takes to be a project manager? Take the test! Or Aspiring truck driver? Do you have the necessary cool on the road? Check it here! How many of the required character traits, interests, or competencies for a job within your company does the person in question possess?
By presenting a few subtle questions, you learn a lot without them actually having to apply. This includes their email address, which they provide in exchange for their quiz score, so you can potentially contact them yourself later.
At Expliciet, we give your recruitment campaign color. Online, social, print media, billboards, decals, video… Our ‘Hartenjagers’ spare no effort to make your recruitment campaign an absolute success story. Be sure to drop by and we’ll sit down together for a nice chat. In the meantime, check out our previous recruitment cases at www.expliciet.be!