For more than seven years, packaging systems and lines specialist Ausloos has relied on Expliciet to fulfill their marketing goals. And after those seven successful years, we are simply going for seven more. Starting with an optimization exercise for their sales funnel. Because even when everything is going well, the road to outstanding never stops.
In the early years of the partnership, we primarily focused on strong content & performance for Ausloos, emphasizing the later stages of the buying process. To further increase lead quality, we re-examined the entire conversion strategy. The main conclusion: consolidating all data and conversion points.
The chosen path toward lead optimization? A more targeted conversion funnel with adjusted focus and conversion points for every stage of the buying process, especially at the beginning:
The Ausloos website also underwent a metamorphosis. To better inform potential leads and guide them more quickly toward the desired solutions, we built a series of unique landing pages around specific products and sectors. Precisely to demonstrate that Ausloos knows exactly what keeps all their customers awake at night.
Whether the client is active in the chemical, animal feed, or agricultural sector, or looking for packaging solutions for frozen products, fertilizers, or plastic granules: every major target group now has its own online entry point.
In summary: by stretching the conversion funnel and evolving from low-threshold to higher-threshold conversion points, potential leads reach the right moment and the ideal context more than ever to mature into a high-quality lead.
The results were not long in coming. Less than a year after implementation, the number of sales qualified leads rose from 27.3 to a staggering 46.4%. This increase is also thanks to the involved role of the Ausloos sales team, which helps convert customer questions and opportunities into highly relevant and high-converting content.
In other words: the stronger the interaction between marketing agency and client, the more positive the impact on results.
Are you looking for the right partner to build a marketing campaign or to rethink your entire brand story? From strategy, content, and performance to web development and graphic design: we have all the expertise in-house to achieve, monitor, and optimize results. Not just good, but completely outstanding.
Get in touch with us for an introductory meeting and tell us all about your plans!