Trenara developed its own running app with advanced training plans based on a self-developed algorithm. They already had a unique product and a rapidly growing community. However, they lacked a sustainable marketing approach for the long run. So, we laced up our running shoes and joined them!
Today, more than 100,000 runners—from beginners to experienced marathoners—have Trenara on their smartphones. During the first five years since the founding of this 100% Belgian—and Limburg-based—app, the focus was primarily on product development… and the ever-growing community liked what they saw.
Founder and avid marathon runner Christophe Roosen turned to Expliciet to help write the next chapter in Trenara’s story. The goal: to build a sustainable commercial trajectory, with the first phase focusing primarily on growth in downloads and subscriptions.
You can hear from Christophe himself and our digital strategist Maarten in the video above about how we approached this and where the added value of the partnership with Expliciet lies for Trenara.
“Both parties entered this partnership with the same positive and ambitious mindset, namely to make Trenara a true global success.”
Are you also looking for a marketing partner who doesn’t just go deep, but gets to the very bottom of your business case to understand your company? Don’t hesitate to contact us or to make an appointment without obligation. Tell us: how can we help make your business operations outstanding?