Outstanding cases: Diresco, Job Talent International, Van Havermaet, Stellar H., Cuizien
Which of our cases have been shining bright lately? Here is a selection from the Expliciet portfolio!
VAN HAVERMAET
Publishing a book with consultancy firm Van Havermaet? Challenge accepted. To honor the familiar face and ‘Challenger’ Jan Maurissen—who was retiring—and to emphasize the continuity of Van Havermaet, we created the book ‘Challenger’. The ‘maeten’ (partners) took care of writing the challenges. The design, content structure, final editing, production, and shipping were our responsibility. We linked this to a social media campaign where the book could be ordered for free. The result? A conversion rate of 35% and 175 new leads.
DIRESCO
A sublime project for a client who trusts us in a sublime way. Composite manufacturer Diresco wanted to put itself back on the map. Our analysis: ditch the functional, informative way of communicating and go for visual and inspirational. Enter the product videos for their new product line Sublime. In 8 videos, we showcase each product in a visually attractive way and discuss its inspirational properties. Fun fact: the videos were recorded in Dutch, but using AI, we matched the speaker’s lip movements to the text for the English videos.
JOB TALENT INTERNATIONAL
Pushing boundaries? That’s something we love to do at Expliciet. Recruitment agency Job Talent wanted to recruit more temporary workers from abroad. Our approach? We started with a strategic recommendation, followed by a dynamic communication strategy and hands-on execution. We shot testimonial videos with Polish employees to map out the drivers for coming to work in Belgium. We translated these into powerful campaign messages. We also set up a Polish wage calculator as a lead tool, so Polish temporary workers can calculate their potential earnings in Belgium.
CUIZIEN
Cuizien opened a kitchen expo—not a traditional showroom—in Hasselt. Here, they put their custom craftsmanship center stage with 8 different kitchens. It was up to us to capture all those kitchens in a photoshoot that radiates inspirational craftsmanship. To shoot the very best images, we organized a test shoot in advance to make optimal use of the location and lighting on the day itself. Images speak louder than words, so see for yourself.
STELLAR H.
KEPLER is known for building the most energy-efficient homes on the market. So why not build the most energy-efficient residential neighborhood in Europe?! Their question: how do we bring this groundbreaking concept in Houthalen to the market? Our answer: with a total approach. From the initial strategic recommendations to the final naming, branding, and communication strategy, everything was carefully thought out and implemented by us.
Which idea can we turn into an outstanding case for you?
Want to get your brand, product, or service in front of as many of the right eyes as possible? That’s our thing! Come and tell us all about it and we will provide an outstanding marketing plan in return. See you soon!