Outstanding cases: Padel Vlaanderen, Gevers, Limelight, edibo, and Machiels Building Solutions
Which of our cases have been shining bright lately? Here is a selection from the Expliciet portfolio!
PADEL VLAANDEREN
Summer hit of 2024? That honor undoubtedly goes to KidsPadel is Smash! by Padel Vlaanderen. After the padel federation launched KidsPadel at their clubs and for their trainers in 2023, 2024 is the year they want to introduce the initiative to the general public. Enter their new mascot, Bandido, who shows that padel is also the next big thing for children with his own reggaeton pop song. An outreach campaign that allowed us to reach 2,745 children and their parents in four weeks via Meta, YouTube, and TikTok.
LIMELIGHT
Our friends from video production company Limelight wanted to get even more on the radar of other marketing agencies as a structural all-in-one video partner. Under the motto ‘the way to the heart is through the stomach’ and ‘nothing is concept-neutral’, we had them deliver XL popcorn buckets to ten agencies in Limburg and Antwerp.
All the popcorn gone? Then they found a QR code at the bottom to win a movie night for ten people. Hosted by Limelight, including snacks, drinks, and—of course—the red carpet.
MACHIELS BUILDING SOLUTIONS
After setting timber frame builder Machiels Building Solutions, part of Group Machiels, on a strategic path with a new, refreshed branding, we developed a website that captures their story and appeals to their various target groups. Meanwhile, the website is not only used as a starting point for their online visibility but is also the sales tool their sales team uses on the road to convince customers.
EDIBO
‘What makes the difference between good and great? Between solid and impressive? Between okay and unprecedented? It’s those who dare to think further than the rest. Those who see a solution in every challenge.’
In line with edibo’s positioning and baseline challenging buildings, we created more brand awareness for them in the labor market with the challenge accepted campaign. A regional campaign in which we looked for employees who want to take on the challenges of industrial construction together with edibo.
With more than a thousand website visitors in just a few weeks and several valuable applications, we can say: challenge completed.
GEVERS
To position Gevers, an international specialist in intellectual property, as the pioneer in their sector, we based their new rebranding on the concept Empowering Innovation.
For its launch, we developed and executed a two-pronged strategy: one international and one specifically targeted at France. This is because Gevers had already merged with Orès there in the past and is now moving forward as one unified brand: Gevers.
The result translated into two email campaigns, two video campaigns, and two press approaches, each with a slightly different angle. But each with the same important main message: Gevers is the partner for those who pursue innovation. And believe us: the best is yet to come.
Which idea can we turn into an outstanding case for you?
Want to get your brand, product, or service in front of as many of the right eyes as possible? That’s our thing! Come and tell us all about it and we will provide an outstanding marketing plan in return. See you soon!