SEO is more than just building a nice website, setting up keywords, and calling it a day. If you want to stay top of mind and maximize organic search traffic, you need to keep focusing on SEO. Why? Because it works. And for the following reasons.
Naturally, it all starts with a website that is well-constructed, both technically and content-wise. With a high-quality user experience and relevant content. Preceded by an SEO deep dive or keyword analysis that determines which Google keywords you want to be found for organically.
But a good website is not a static entity. A good website is in it for the long haul. It evolves with the fast-changing world—including Google’s algorithm and ranking factors that determine how high your website scores in search results. Continuous monitoring, analysis, and optimization are essential.
Analyzing your website’s organic findability on a regular basis—annually, for example—uncovers plenty of opportunities. Discover which keywords you score well on, how to optimize existing pages, and which keyword gaps are waiting to be filled with new, up-to-date content.
The rule here is: work consistently and systematically. Google crawls and reviews your website regularly. Those who implement frequent optimizations and add new, relevant content have a clear advantage. That is why it is better to post one new article on your website every month than twelve articles once a year. Compare it to news websites that generate new content non-stop and perform remarkably well in search results.
Use your analysis as a starting point to determine what to write and then get to work consistently. You will broaden your coverage, attract visitors throughout the entire sales funnel, and stay on Google’s good side. Because Google loves new content.
It is not just your own website that offers opportunities. SEO is more than that. Backlinking ensures your website gains more authority and ranks higher. Active on Pinterest or YouTube? Make sure you land high in search traffic there too, with SEO-proof thumbnails, (alt) tags, and titles, among other things. And—stating the obvious—links to relevant pages on your website.
How to stand out in Google? Count on our experts who understand the colorful and ever-changing SEO spectrum like no other. And who can translate that into a strategy and execution tailored to your business. Reach out!