“This new brand identity breathes our DNA”
As a manufacturer of composite, Diresco doesn’t just compete against various other popular interior materials—especially in the kitchen countertop segment—competition within the composite sector itself is also fierce, with ceramics, Dekton, and natural stone leading the way. Despite a tradition of quality spanning more than 20 years, their image unfortunately remained somewhat stuck in time. Expliciet was therefore given the keys to a complete brand metamorphosis, both visually and in terms of brand identity. The start of a magnificent repositioning process and an accompanying launch campaign.
"We have fallen behind"
Identifying challenges is one thing. Openly acknowledging them to immediately get to work full speed ahead is something else entirely. And yet, that is exactly what Diresco did when they brought in Expliciet to reconnect with the market, both in terms of interaction and offering.
Twenty years after the founding of family business Diresco, we went all-in for this quintessentially Belgian manufacturer. We first dove into their crowded supply chain and sharpened their business strategy. That exercise translated into a comprehensive rebranding, including a new website, professional product videos, and a high-end brochure for (potential) customers. And all of that in just a few months, just in time for a dream acte de présence at the most important trade fair of the year for them: Marmomac in Verona, Italy.
The start of a beautiful story where we will also be rolling out content and performance strategies in the coming period to bring Diresco back to the forefront, right where they belong.
Maarten Princen
Co-owner Expliciet
‘There are many protagonists in Diresco’s supply chain, each looking at composite in a different way and having different expectations of a manufacturer. It’s up to us to understand all those target groups as thoroughly as possible and convince them of Diresco’s added value.’
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