Expliciet is taking its passion for entrepreneurs to new heights. With GooseThing, we are building a new investment company through which we will actively participate in the management of commercial service providers. We are strengthening our position with the expertise of Davy Collin, former Director of M&A and Finance at Deloitte.
Last October, we celebrated the tenth anniversary of our agency, which has now grown to around 40 employees.
Jan Martens: “The past ten years have seen continuous organic growth for Expliciet. During that period, interesting opportunities crossed our path, several of which resulted in relevant participations. The Hasselt-based video production company Limelight is a prime example of this.”
“The rapidly changing marketing world teaches us that the time has come to spread our wings and bring new expertise, technologies, and resources on board at an accelerated pace. We believe this is the only way to continue realizing our clients’ growth ambitions. Now is the perfect time to commit to this structurally, and we are doing so in the form of an investment company, GooseThing.”
To achieve this objective, Davy Collin, who worked at Deloitte for 16 years, is joining the team. At GooseThing, he will help set the strategic direction and use all his skill and experience to further develop the investment vehicle structurally.
“I have known and followed Jan and Maarten for several years. During regular conversations at networking events, we noticed a strong synergy. With my years of experience in acquisition strategies within the SME landscape, I know exactly what keeps entrepreneurs awake at night. I am now delighted to link that expertise to Jan and Maarten’s operational and commercial knowledge.”
With several companies already in the portfolio—now including Expliciet—the first talks are currently underway to strengthen the group.
Maarten Princen: “We focus specifically on entrepreneurs in commercial services who are fully committed to their business but are looking for the ideal partner to help them grow in a thoughtful and structural way. GooseThing helps take care of their finance, sales, HR, operations, and/or marketing, allowing them to stay focused on their daily passion. More importantly: we help safeguard their long-term growth.”