Advice, information, and inspiration for your veranda, garden, and accessories: that is Outfluencers.be. An online inspiration platform that unites veranda builders to bring everything regarding outdoor living together. Six Heart Hunters worked on this project; how do they look back on it?
“Outfluencers is a strong concept that definitely offers added value for the target group they want to reach. Furthermore, the platform relies on the members of the NFVC, who provide a solid network of partners and potential customers. This allows us to deliver relevant content based on their expertise.”
“It motivated me to deliver a resounding result for this project because, from a strategic point of view, you have to represent the interests of all the different stakeholders. This was a fun challenge that also resulted in a beautiful platform for all your ‘outspiration’.”
“Creating branding for a new concept with a great name is double the fun. I combined the form of what Outfluencers stands for with a fresh color palette so that the logo and corporate identity feel modern yet professional.”
“This was the first major project I worked on. That in itself made it a challenge. I was highly motivated to write copy for all members and partners, in addition to the general texts, that highlighted their unique character.”
“The Outfluencers website was different from most websites we design because the structure is more like a blog. Verandas often have a slightly older target group, but this platform makes it more modern and provides inspiration for young people.”
“A project that required me to stay sharp. On the platform, we created internal links between various pages and the corresponding filters. And all of that in multiple languages. Developing this and making it logical code-wise, while keeping everything user-friendly in the back-end, was a real challenge.”