![](https://expliciet.be/wp-content/uploads/2023/02/mooze-head-scaled.jpg)
Mooze Lifestyle gym
Mooze is a lifestyle gym that deliberately targets the added-value seeker among fitness fanatics. Their high-end positioning and luxurious settings make them stand out from the big chains and low-ballers on the market. Their USP? Feeling good in your own skin, for which you need to take your time.
![](https://expliciet.be/wp-content/uploads/2023/02/mooze-duo-scaled.jpg)
01
Rebranding
![](https://expliciet.be/wp-content/uploads/2023/02/mooze-logo.png)
CONCEPT
Take your time
A brand identity that identifies the inner and outer aspects of Mooze.
![](https://expliciet.be/wp-content/uploads/2023/02/NOTALIM-EMPLOYER-BRAND-2.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/take-your-time.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/Rectangle-297-scaled.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/NOTALIM-EMPLOYER-BRAND-1-e1675246065572.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/time-to-hydrate-bottle-mockup-e1675244019145.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/website-mockup-e1675246153103.jpg)
02
Video
A brand identity that identifies the inner and outer aspects of Mooze.
![](https://expliciet.be/wp-content/uploads/2023/02/Screenshot-2023-01-05-at-15.38-1.jpg)
03
Content marketing
![](https://expliciet.be/wp-content/uploads/2023/02/content-marketing-mooze.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/221104-Expliciet-update-0289-4.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/bicep-curl-mooze-1.jpeg)
![](https://expliciet.be/wp-content/uploads/2023/02/lat-pulldown-mooze.jpeg)
![](https://expliciet.be/wp-content/uploads/2023/02/221104-Expliciet-update-0289-5.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/news-page-mockup-mooze-scaled-e1676371186706.jpg)
04
Performance marketing
![](https://expliciet.be/wp-content/uploads/2023/02/mockup-left.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/wedstrijd-mooze.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/mooze-magazine-1.jpg)
Bereikte personen
96.959
With the Gym For Life sales campaign, a booster to bring in extra leads quickly, we launched a competition with at stake: lifelong free sports at Mooze. The result: 1 winner but, most importantly, 414 unique leads.
![](https://expliciet.be/wp-content/uploads/2023/02/sales-mockup-mooze.jpg)
![](https://expliciet.be/wp-content/uploads/2023/02/221104-Expliciet-update-0289-18.jpg)