Noba Retail - Fashion
Noba is a Belgian fashion chain with branches in Limburg, Antwerp and Flemish Brabant. They are mainly known to the older public, but have been striving for years to raise awareness among a younger audience.
Content marketing that maximises the drive to store at noba? To do so, we focus on visual content. Think videos, photo shoots, influencers, Instagram stories that display noba’s collections on the channels we selected. With a focus on a targeted distribution strategy and reporting to achieve all tactics and adjust where necessary.
website visitors: For three years in a row, we have provided a quarter more visitors each year at www.noba.be.
unique email addresses: Collected in one month’s time, through one conversion point. This is how we work to consistently build an own database.
Generating sales, launching new collections, strengthening noba’s brand identity. With numerous action-oriented campaigns, both above and below the line, we chase the established KPIs and adjust where necessary.