10 years of Expliciet: a first time for everything

Ten years of Expliciet. That teaches you that entrepreneurship really means starting from scratch. It also means we’ve done a lot of things for the very first time… through trial and error. We’d love to take you through our 10 first times.

First office

Our first office was located in the idyllic Maastrichterstraat in Hasselt. Above the pharmacy. Jan’s living room was converted into an office with two desks and a meeting table.

First logo

The first logo to bear the ‘Xplicit’ stamp was launched in 2012.

First employee

From two to three musketeers. On August 9, 2013, Sara Nysten started as the first designer at Expliciet.

First name change

In September 2015, we corrected a small youthful indiscretion. From then on, Xplicit would be known as Expliciet.

First team building

In 2016, our team of seven took Bobbejaanland by storm. The very first of many team building events!

First Trends Gazelle

In 2019, we received great recognition as a young, growing company. Since then, we’ve gone for four in a row!

First office dog

Mats, our loyal mascot for years, was fully dedicated to the workplace from day one. Without him, Expliciet wouldn’t have become Expliciet.

First pitch

In 2014, we participated in our first major pitch. And for that, we headed to our neighbors to the north.

First networking event

We put on our best suits for the first time for the Unizo Night of the Entrepreneurs in 2013.

First acquisition

In 2018, we acquired Mediapulse. This production house, initially under the Expliciet banner, continues today under the name Limelight.