B2B lead generation? Consider a webinar!

The numbers speak for themselves

Unlike massive awareness campaigns, webinars are at the end of your conversion funnel. It’s not about hundreds of leads who still have a long decision-making process ahead of them, but about those dozens who are truly valuable contacts.

73%
of B2B marketers and sales leaders consider webinars to be the ultimate channel for generating high-quality leads.

44%
is the average attendee score during marketing webinars.

62%
of webinar participants show interest in requesting a demo from the sales team.

54%
of B2B professionals participate in webinars weekly or even daily.

70%
of B2B professionals actively look for tips, tricks, and best practices while attending a webinar.

Organizing a B2B webinar? Keep these 3 tips in mind

1. Timing is everything

• Organizing a webinar in the morning? Smart, because morning webinars are 93% more effective than evening sessions. The favorite timeslot: between 8 AM and 10 AM.

• The best days to announce your webinar are Tuesday, Wednesday, or Thursday. These are also the ideal days to host your webinar. That’s where you’ll achieve the highest conversion.
  

2. Content is king

• The topic of the webinar has the greatest influence on the number of registrations.

• 60-minute webinars are the most popular among participants.

• Webinars with marketing materials – such as presentations, charts, etc. – convert 60 times better than webinars without.
  

3. Follow-up

• Lead generation doesn’t stop when your webinar ends. Finish with a Q&A session and send a recording to all attendees and absentees. This way, you stay top-of-mind.

Generate leads with an outstanding webinar?

Webinars are a powerful tool in your B2B marketing strategy. They don’t produce massive numbers, but focus on what really matters: high-quality leads who are genuinely interested in your offering. Ready to organize an outstanding webinar? Get in touch.