The road to outstanding B2B leads doesn’t have to be a journey full of bumps and long detours. With Leadinfo, you give a company name and face to your anonymous website visitors and translate the hard work of your marketing department into highly specific and valuable data for your sales colleagues to work with. What are the most important features of this platform and what can Expliciet do for you in this regard?
Leadinfo is an online platform that translates the anonymous IP addresses of your website visitors into the corresponding company names and corporate data in a visually clear overview. You can best compare this platform to a kind of smart, interactive mailbox that shows you in real time which companies are visiting your website.
What’s more, you can even see which specific pages the companies in question visited. Furthermore, this wealth of data confirms whether or not you are attracting the desired type of companies. So you don’t just get to know your leads better; Leadinfo makes it possible to better assess and follow them up.
In this way, you build a high-quality pool of cold and warm leads that you can later approach in various ways, from advertisements and blogs to direct mailings.
In other words, Leadinfo shapes a higher-quality and more effective interaction between your sales and marketing departments.
The website visitors who are currently unknown and whom you bring in through your marketing efforts will be assigned a concrete identity in the future. This data is invaluable for your sales team to work with and takes lead generation to an unprecedented level.
What you can do with all this collected information is particularly interesting. For example, it is possible to set up an interesting interaction with LinkedIn. By adding the right contact person to your network, for instance, this person will see your content. Or you can go a step further and send a non-binding private message via your own LinkedIn profile.
Want to go even further? Send a direct mailing to the company in question and address it specifically to the desired contact person. You can then use Leadinfo to check whether this person actually visits your website again afterwards. If that is the case, you know it’s time to pick up the phone. Bye bye cold calling, hello Leadinfo!
Furthermore, it is possible to seamlessly integrate Leadinfo anywhere into your marketing or sales flow by linking it to your own CRM system, Microsoft Teams, Google Analytics, Slack, HubSpot, you name it. In total, Leadinfo is compatible with more than 60 online corporate tools.
Leadinfo is currently already running for several of our clients. Thanks to the structural partnership between Leadinfo and Expliciet, we have access to the very latest features. We can guide you both in setting up the tool and in optimizing and following up on your prospects. And of course, in creating the right content to warm up your exploratory website visitors for your products and/or services.
Ready to dive into the Leadinfo platform with us? Let us know and we’ll sit down together soon.