Expliciet and Marchetta, we go way back. A few years ago, we rebranded them as ‘familiebouwers’ (family builders), a rebranding that immediately won hearts in Limburg and the surrounding region. In the context of a rapidly changing construction world, it was now time to shift some focuses. This resulted in a soft rebranding, accompanied by a new website, a corresponding campaign, and a fine-tuned content trajectory.
‘I found it interesting to work on this project because Marchetta is already an established name in residential construction and they want to appeal to a new(er) target group based on recent market trends. Organizations that constantly try to reinvent themselves to reach an even higher level are always the best cases.’
‘It is a great challenge to help Marchetta evolve and take their website design to an even higher level. Marchetta’s realizations speak for themselves. The more beautiful the images you are presented with, the easier it is to achieve a visually stunning end result.’
‘Since I started at Expliciet, I have been able to count Marchetta as one of my clients. Bringing this soft rebranding to life and translating it to all online marketing channels is the icing on the cake. A great challenge to make the right translation to their new ambitions.’
‘A warm client that never gets boring. This soft rebranding with an exclusive golden touch proves that, extending into a new magazine and a fine-tuned content marketing trajectory.’
‘Through their content, it must immediately become clear that family builders stand very close to their customers during every step of the construction process. The same can be said of our joint efforts in terms of content. As a content specialist, you want nothing more than for your clients to keep challenging you, even after years of working together. A partnership that feels like coming home to me every time.’