[THIS IS AN AUTOMATED MESSAGE] Maintaining contact with your customers and prospects takes up a lot of your time, without any guarantee that they will purchase your services or products. What if I told you there is an efficient way to communicate with them personally and intensively? Marketing automation is here to make your life (and ours) easier.
What’s in a name? Marketing automation is an automated marketing process that allows you to send individual and personalized messages to your customers and/or prospects at specific moments.
Based on the actions a customer or prospect takes in your store or on your website, you maintain personal contact with relevant information and potential promotions. This can be done via email, SMS, social media, and even direct mail. We develop a complete flow based on the actions your customer or prospect takes. This way, each of them enters an automatic, personal communication journey.
Broadly speaking, two things:
When we come into contact with a potential customer, we try to capture an email address or phone number as quickly as possible. We do this by offering a fun download, an interactive test, or free content in exchange. Once we have their details, we send targeted messages based on visited webpages, completed conversion points, and more. The goal? To turn that anonymous email address into a sales-ready lead for your sales team. Without any personal effort.
Stay on the radar of existing customers. For example, send maintenance tips a few days after a customer has purchased a product from you. Or has a customer not visited your store or webshop for a month? A discount code in their inbox is the perfect persuasion technique to win them back.
Before you start mapping out communication flows like a person possessed: look before you leap.
Don’t make it too complicated right away; see it as a work in progress. Start with a few standard emails, perhaps an extra conversion point on your website, and see what happens. Afterwards, you can optimize and expand the journey.
At Expliciet, we are also actively engaged in marketing automation ourselves, and we see that it is bearing fruit. When will you jump on board?