How do you differentiate yourself as a fashion retailer in a super-competitive market? This was the challenge facing our loyal client NOBA. To breathe new life into the brand, business owners Kim and Dennis brought us on board.
We moved away from the younger 30+ crowd and focused all our attention on women aged 40 and over. With the tagline ‘All Eyes on You’, we encourage women to put themselves in the spotlight, with the help of those around them and NOBA’s style advisors. This allows them to give themselves the attention they deserve.
We gave NOBA a completely new look & feel. With a new logo and brand identity, we repositioned the brand in a fresh way. With plenty of brand assets and gadgets, of course. The six stores also received a complete makeover, both inside and out.
