From September 2025, a brand-new student complex will stand on the Dusartplein in Hasselt. Kompagnie was looking for a communication partner to set up the entire concept and strategy. Out of the 6 agencies invited, Expliciet emerged as the winner! We immersed ourselves in the world of students and devised a branding that fits this target group perfectly.
‘Being catapulted back to my own student days: check. It’s great to land this project and create a concept that gets students excited for the best years of their lives.’
‘What I liked so much was the concept that lends itself to playing around with your copy. And a tone of voice for young people is always just a bit cooler, smoother, and more playful than when I write for clients with an older target audience.’
‘This project offered the chance to create a dynamic, fresh style that seamlessly aligns with the vibrant atmosphere of student life. We subtly incorporated the rich military history of the location into the branding, but with a trendy twist that stands out and resonates with a young audience.’
‘The great thing about developing visuals for Kompagnie is that this client has a fresh and colorful corporate identity. It was a fun challenge to provide visuals that work for very diverse target groups.’
‘Kompagnie is a fun project to be part of because it consists of various facets: website, social campaign, site communication… As a PM, that makes it fascinating and challenging to synchronize everything. Especially when large-format printing is involved, such as the site communication, along with a tight deadline. And the result is impressive. A real gem to show off!’
‘It’s always great to work on the launch of a new brand. Launching brand-new channels and watching them grow, testing what works in terms of target audience and content… The fact that we can immediately kick things off with a high-profile contest also ensures that everything gains momentum quickly.’
Do you have a marketing project on the horizon that our marketers can pour their expertise into with full dedication? We would love to invite you over. Tell us everything about your company and your ambitions, and we’ll tell you how we translate this into an outstanding marketing journey.