Outstanding case: SPAR Friends
Providing a concept, strategy, and successful rollout for SPAR Lambrechts’ SPAR Friends card in less than a month. Next-level flexibility from our divisions and a great success for the client.
Campaign strategy
We developed a strategic plan focusing on regional social media campaigns and in-store communication. This consisted of custom-made POS materials, such as window stickers, posters, and floor stickers. SPAR Helchteren served as the first pilot location, after which the campaign was rolled out further to other SPAR stores.
Activation & engagement
To stimulate direct interaction, we created a scratch card promotion linked to the SPAR Friends card. The striking in-store promotions and visual branding delivered quick results: more than 5,000 customers have joined SPAR Friends since the launch in July, confirming the success of the rollout.
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