Healthy products with a special focus on flavor—that is what Sublimix is all about. Since 2008, this Limburg-based tastemaker has been selling a varied range of soups, herbs, bouillons, and much more to both home cooks and professional chefs. Although the products gained fame through local markets, the Sublimix range has recently expanded to supermarket shelves. Time to have a chat with managing director Pascal Van Der Veken.
In an era where healthy cooking is increasingly top of mind, we are all reaching for food products that are healthy but, ideally, remain just as flavorful as their ‘less healthy’ counterparts. “Our extensive range offers a perfect solution for anyone dealing with restrictions regarding cholesterol, fat, gluten, or lactose,” Pascal explains.
Whether it’s a heart patient who must stick to a strict low-sodium diet or someone with a gluten allergy, Sublimix ensures that everyone finds exactly what they need in their extensive range.
Healthy food is still too often associated with being tasteless or bland. It is Sublimix’s mission to dispel this misconception, because healthy dishes can be made without sacrificing flavor. “The fact that we bring flavor to a world that often still has a ‘tree-hugger’ image is absolutely our greatest added value as a company. There is almost no difference in flavor intensity between one of our low-sodium products and a product that contains salt. Continuously optimizing flavors is essential for us,” Pascal continues.
In addition to its own webshop, Sublimix remains in daily contact with customers through its presence at various local markets. “An important sales channel for us,” Pascal explains. “It allows us to be the first to know our customers’ needs, their opinions on our products, and any potential improvements. We are literally among our end users, which allows us to respond as quickly as possible. It is this personal approach that has ensured the constant growth of our company over the years.”
Thanks in part to a completely new corporate identity and a tailor-made marketing strategy, we are now ready for the next step: the retail shelves! We are kicking things off at the Spar supermarket chain. But we have plenty of other supermarkets on our to-do list!” the enthusiastic entrepreneur concludes.