We are the proud communication partner for the Modular Housing 2023-2027 project, a Flemish initiative aimed at building modular social housing, emergency housing, and homes for the homeless and other target groups more quickly. In turn, they brought us on board to develop all communication surrounding their launch event and further rollout. Meet the Expliciet team behind this project!
‘I wrote copy for various materials for the launch event. What stood out for me was writing the moderator’s script. It’s always a challenge to step into someone else’s shoes, but thanks to the clear concept, I wrote a strong text with equal attention to all three parties.’
‘As an account manager, you speak with clients every day. Sometimes with one person, sometimes with several, but always from the same company. Here, I spoke with three organizations, each representing another three to five companies. It was an extra challenge with fascinating conversations that started tentatively but increasingly aligned toward a great result.’
‘I was immediately inspired by the story of Modular Housing. It was a fun challenge to create a logo and branding that visualizes both modularity and the collaboration between the three parties. We chose green tones to emphasize innovation and sustainability in the sector. Throughout the rest of the branding, we carried through the geometric modular shapes to create a strong, cohesive whole.’
‘The project started with a very tight deadline where a lot had to be developed—such as a website, brand identity materials, and mailings—in just six weeks. We joined forces and delivered a beautiful end result. This led to a successful event. What motivated me most in this project was the challenge of making the impossible possible.’