Do current search ads benchmarks for Flanders or Belgium offer insufficient insight into your advertising campaigns? At Expliciet, we created our own set of benchmarks based on years of ad experience across various B2B and B2C sectors. Discover how we can provide you with a new, razor-sharp benchmark for your current ad(s) to fully score on top of organic search traffic.
How well do you estimate the true value of all the CPCs, CTRs, and CPMs that come your way daily? As a marketing expert, you often have to rely on global or general benchmarks to accurately assess the success of your ads on Google Ads and Microsoft Ads.
In other words: if you want to correctly value your search ads benchmarks at a Flemish level, you as a marketer often lack a reliable reference point today.
That is exactly why we at Expliciet started working with our own set of benchmarks, based on customer data collected since January 1, 2023, and that across various types of companies, sectors, and channels.
Furthermore, our benchmark figures receive an internal update every six months. This way, our clients are assured of a valuable assessment of their marketing efforts.
We monitor our clients’ advertising results in real-time per channel and per predefined marketing objective or campaign type (search ads, display ads, YouTube, Performance Max, Demand Gen, etc.) on three possible levels:
How can you as a marketer practically get started with our benchmarks? Use them primarily in combination with the data you’ve collected in Google Analytics 4 and from your first-party data. This gives you a sharp overall picture of your efforts and allows you to evaluate them more thoroughly.
Are your benchmarks or results completely different from ours? That’s possible, because not every Google Ads account is identical. These figures are heavily influenced by various factors. Consider, among others:
Just like with any marketing assignment, it is therefore of great importance to start with a good conversation with the client or a detailed audit of the current ad account. Only then do both parties gain a clear view of the expected results. Google also provides various tools to help you with this, such as the Keyword Planner, Reach Planner, or Performance Planner.
At Expliciet, we are happy to give you extra insight into our internal benchmark strategies for search advertising. Be sure to contact us for more information or to come and hear, without obligation, what we can do for your potential next advertising campaigns. Let’s understand to make you stand out!