You are up to speed with the theory. And now you want to know what the practice looks like. But you are truly tired of seeing those same content marketing examples from the same multinationals. So are we. That is why we selected several content marketing examples from our own clients – SMEs just like your company.
Who and what? Specialist in glass processing. They process and treat glass into custom-finished products: cutting, grinding, layering, tempering, bending, bonding, sandblasting, and installation.
Inspiring content marketing example because… Lerobel dares to let go of their products. Of course, we feature them regularly. But they also allow us to look further. For instance, in the video format Glass Talk, we let architects speak about their vision on glass, the role it plays in their designs, and the technical challenges they face.
Who and what? Design and build custom machinery. From the initial design to the very last screw.
Inspiring content marketing example because… Because IMA invests in content marketing in a sector where most players primarily excel in silence. Our personal favorite is the magazine we create for them: IMAgazine. In it, one of their employees discusses a step in the construction of a machine every time. Additionally, two separate customers talk about the machine IMA built for them, how that process went, and what the collaboration looked like.
And of course, there is an interplay between this magazine and the blogs we write for them.
Who and what? Veldeman Group produces, sells, and rents out tents.
Inspiring content marketing example because… Because it is not a simple one. In terms of target audiences, that is. They sell their standard equipment to rental companies. Their custom work is intended for sports clubs and the military. And they rent out… to well, just about every target audience imaginable. That is also the biggest challenge: ensuring that everyone gets what they need.
The result is a blog mix of information and inspiration. From the do’s for anchoring to the don’ts for furnishing a festival tent.
Who and what? The last in our content marketing examples. P&V Panels designs and builds distribution and control panels.
Inspiring content marketing example because… Because their magazine Switch underwent an enormous evolution in barely two years. From the classic case story to an interesting variety of stories about their way of working and panel building in general.
The first step for all these content marketing examples? A clear strategy. Ready to take the leap? Stop by for a cup of coffee!