The power of OOH advertising, aka the ultimate brand builder

OOH advertising: the medium you can't click away

A recent TouchPoints study shows that out-of-home advertising is the only commercial medium that reaches 90% of all adults weekly. While people scroll through their feeds at lightning speed and install ad blockers, OOH has a unique power: you can’t click it away.

Why does it work? Simple: people still have to enter the physical world. While they are stuck in traffic or driving along busy city roads, a strong visual ensures that no one can ignore your brand.

OOH is a gamechanger in top-of-funnel brand awareness. Strong campaigns are first seen, then recognized, and ultimately remembered. And that’s every marketer’s dream, right?

A billboard that sticks

The biggest challenge? You only have a few seconds to make an impression. Here are a few rules of thumb for a billboard that doesn’t just hang on a facade, but also sticks in the minds of your target audience:

• Go big or go home: putting your brand’s logo small at the bottom? A waste. Your brand needs to stay top-of-mind, so make it big.
• And at the same time, less is more: don’t put an overkill of info on your billboard. No one has time to read it. Go for one clear message.
• Striking imagery: grab attention with a creative, eye-catching image. No stock photo, but an authentic visual.
• Location is key: a billboard right near your showroom to get people to stop by? Or perhaps further away to increase your brand awareness? With the right location, you target the right audience.

Short or long term? Pick your strategy

Short-term billboard campaigns are perfect for getting your target audience to take action. For temporary promotions or events, for example. For instance, our drive-to-store billboards for Miniflat appeared in multiple locations in a short period of time.

Prefer to create pure brand awareness and strong positioning? Then it’s best to go for billboards at fixed locations for the long term. Ideal for staying top-of-mind for several years, like NOBA or Marchetta.

Thoughtful out-of-home advertising that makes you stand out? Let’s talk

OOH advertising is not a quick win. It is a strategic addition on top of your online presence. Do you want to position your brand firmly in the market and stay in the minds of your target group? Then billboarding is a powerful move. And one that we, as a marketing agency, strongly believe in.

So, ready to take it to the streets? We’ll develop a powerful billboard campaign for you, so your brand is literally seen. Let’s connect.